What Rich People do to Their Feet for Summer 2014

Wednesday, July 2, 2014
The Street

SAN DIEGO (TheStreet) -- Pricey, indulgent beauty treatments aimed at banishing wrinkles and turning back time are nothing new in the luxury beauty business.

But how about applying those same glycolic peels, power scrubs and raspberry masks to your feet to make them look younger also?

Many of us have yet to invest substantial sums of money on the anti-aging of our feet, but we may just be behind the curve. Spas across the country are offering an ever-expanding list of treatments for the image conscious who consider anti-aging a total body experience.

"I definitely think that it's one of those things people don't think about as much, but it's very, very important. Good-looking feet are very important," says Abril Gruber, spa director at San Diego's uber luxurious Rancho Valencia.

"It's a huge trend," she adds. "A lot of people think it's more of a perk, for women. But I also think it's part of a lifestyle and a grooming standard."

If you're still not sold, think of it this way: It's summertime, the time of year it makes the most sense to ensure you look your best from head ... to toe.

Raspberry Lemon Cilantro Sorbet Pedicure, The Woodhouse Day Spas, nationwide

This special pedicure preps nails for summer with a dip in sparkling citrus-cilantro oil that softens skin with vitamins and antioxidants. Next, an invigorating exfoliation with a raspberry sugar scrub strips feet of scaly spots. The pedicure is finished with a citrus-scented shea butter massage and a polish.

"When you think about it from a whole body experience, the feet take the biggest beating," says Linda Torrey, director of education for Woodhouse Day Spas. "It's really important to nurture them with phenomenal ingredients. We also do a hot stone massage as part of this pedicure, which is very relaxing, over a citrus-scented shea butter, which adds more hydration to the feet, especially after the winter when there are a lot of challenges with cracked heels and feet have gotten quite a bit of abuse. And going into summer we want our feet to look awesome in sandals."

See the full story here.


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